Southward Apparel

A few months ago my freshman roommate asked me to “like” her new clothing line on Facebook. At first, I thought she was crazy… Who starts a business straight out of college. She does. But the more I looked into it, the more genius I thought she was.

Her line is simple, and it makes sense.

LA trends with Texas graphics. Relaxed, edgy and comfortable, but rustic and southern. Perfect for Austin.

I purchased my first Southward Apparel piece this morning, and I cannot wait until it gets to my doorstep!

Southward logo

Southward Apparel

Outlaw Off the Shoulder + Lone Star Sweater + Stars and Stripes V-neck + Saddle Up V-neck

I was super bummed that the Lone Star Sweater was sold out, but maybe next winter… Which piece is your fav?


January 18, 2013. Tags: , , . Fashion. Leave a comment.